A spokesperson for 1940’s Britain has pleaded for everyone in 2017 Britain to stop ‘butchering’ their KEEP CALM AND CARRY ON iconic poster by changing the wording to ‘moronic and irrelevant bollocks.’

Ministry of War official Humphrey Rogers added: ‘We designed that poster to persuade everyone at home to keep their spirits up in the face of Adolf Hitler sending a constant parade of Luftwaffe aircraft over to try and destroy people’s homes and businesses.’

‘What we didn’t envisage is some dipstick called Shanice shoving it up on Facebook to try and sell some kind of body paint tanning liquid that gives one the impression of becoming a Borneo-dwelling orang utan.’

‘KEEP CALM AND SELF-TAN WITH SHANICE’S TANING GOODIES.’ Can’t even fucking spell, let alone single-handedly build an Anderson Shelter and make 2 ounces of butter last a week.’

‘We’ve seen hundreds of them in the last week. Exactly what sort of horrifying panic-filled scenario could be solved by getting Shellac nails done?’

‘Why not go the whole hog and use ‘Dig For Victory’ to sell fat-loss capsules. Twats.’

We asked Mr Rogers if his department will take further action if the slogan continues to be misused?

He said: ‘We are currently preparing a team of East End grandmothers brandishing rolling pins.’

‘You thought the Nazis were scary, but these lunatics don’t take any shit from nobody.’

‘More to the point, the whole concept was copyrighted by the government and we can serve legal papers through that guy who played Rodney or whatever in Goodnight Sweetheart. Does anyone still watch that? Did anybody ever watch that?’